Artificial Intelligence Training Course

Course Description

Starburst Pre-Sales Enablement is a one-day intensive workshop designed to equip solutions architects and sales engineers with the tools, messaging, and technical confidence to effectively position, demonstrate, and sell the Starburst Enterprise platform. This course transforms technical features into compelling business value, arming you with proven strategies to win competitive deals.

Aim

The curriculum moves beyond foundational knowledge into advanced competitive positioning and value-based selling. Through real-world case studies, interactive role-playing, and hands-on experience with the Starburst ROI calculator, you will learn to articulate a powerful business case, dismantle objections, and demonstrate tangible financial impact to key decision-makers.

Duration & Delivery Mode

1 day – Highly interactive, instructor-led workshop combining brief lectures, competitive war games, group solution design, and hands-on ROI modeling

Who Should Attend

• Solutions Architects.
• Sales Engineers.
• Pre-Sales Consultants.
• Technical Account Managers

Prerequisites

• Starburst Foundations course or equivalent experience with the platform. A background in technical pre-sales is recommended.

Learning Objectives

By the end of this training, participants will be able to:

1. Confidently articulate Starburst’s value proposition to technical, financial, and executive buyers.
2. Effectively use the Starburst ROI calculator to build a quantifiable business case and justify investment.
3. Neutralise competitive threats and position Starburst’s strengths against common alternatives.
4. Lead a compelling proof-of-concept (PoC) focused on key business outcomes, not just technical features.
5. Structure and deliver a winning presentation that connects platform capabilities to specific customer pain points and strategic goals