A great deal of time and effort has gone into making your website as appealing as possible. Easy navigation, bold design, strong content, appealing tone of voice, fast and responsive, optimised for mobile – the list is endless. Problem is, there is a distinct lack of visibility on what your customers are actually doing when they visit your site.
We have over 20 years experience in supporting and managing applications. Our accredited consultants can help you manage your Tealeaf solution enabling you to create personalized experiences that engage your customers in more meaningful ways. There are a whole host of free tools out there that your E-business team is undoubtedly using. Google analytics for example will tell you how many site visitors, page impressions, landing page registrations and social shares you’re getting a month.
However, what these tools lack is the ability to show you the flaws in your site: the difficulty logging into an account, failure to find the order process button or the confusing error messages. The situation is compounded when customers turn on you with scathing remarks on message boards, blogs and social networking sites.