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Press Release - London, UK – 1st February 2024

Bell Integration and Amelia today announced that they have formed a strategic relationship

amelia bell

Bell Integration and Amelia today announced that they have formed a strategic relationship, with Bell Integration onboarding Amelia’s Digital-First managed services team and Bell’s delivery teams backing Amelia’s highly successful Digital-First offering. 

The Bell AI Services and Solutions team now possess a far greater capability to deliver Digital First, Conversational AI and AIOPS solutions to its customers, and Amelia’s Digital First offering will be supported and enhanced by Bell’s world-class delivery division.


“We are excited to welcome Amelia’s Digital-First team to the Bell Integration family and have already started to see the benefits of working together”, said Manpreet Gill, CEO of Bell Integration. “This strategic relationship will allow us to better serve our customers, extend our service offering and accelerate the growth of our AI business.”

People will always be a key aspect of Bell’s capabilities and engagement with our customers, however by adopting a Digital-First approach within our delivery teams, we can drive speed through AI and Automation into engagements like never before.

For Amelia, this new strategic relationship is a game changer, which will accelerate Amelia’s innovation of its world class Conversational Al Solution.  “Bell Integration has long been a strong and successful partner of ours. As such, we are thrilled to launch into this next chapter of our alliance,” said Amelia President and Chairman Lanham Napier. “Leveraging Bell as our premier Digital-First provider will further strengthen our position as a leader in enterprise AI and deliver incredible products and outcomes for our customers.”  

Having onboarded the Amelia Digital-First managed services team, Bell has increased its AI teams across the UK, India, North America, and Europe. The acquired skills enable Bell to deliver a range of AI services and solutions from Strategic Consulting, Architecture, Design, AI Implementation and Run services. Bell’s integrated AI Platform will deliver business value and change needed to embrace AI solutions for all of our existing strategic services such as End User Support, Cloud and Infrastructure Management and Engineering Services.

Bell Integration’s AI Services & Solutions Director, Faisal Abbasi, added, “We are thrilled to join forces with Amelia. Together, we will be able to offer our existing and new customers globally a more comprehensive AI solution, underpinned with Bell Integration’s AI platform, AI Digital-First services and existing highly skilled delivery organisation.”


About Bell Integration

Privately owned, Bell Integration can react fast to our customers’ needs, providing a full stable of cradle to the grave multi-vendor services that address the pain points of deploying, managing, supporting, and decommissioning modern, hybrid IT environments. The company has been offering our customers disruptive, market-leading technology solutions and IT managed services for 27 years, that are reducing cost, improving productivity, and increasing business efficiency.

Bell works with many global Fin-techs and Telcos to ensure their IT services and infrastructure are always available, scalable, and resilient.

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About Amelia

Amelia is one of the world’s largest, privately held AI software companies and a global leader in Enterprise Conversational AI. The company’s technology is trusted by organizations across an array of industries to automate operations, improve customer experience and optimize business outcomes.

Amelia’s platform develops and deploys AI tools that manage critical tasks and processes, enabling employees to be more productive and deliver better results while reducing operational costs. Consistently recognized by third-party analyst firms including Gartner’s Magic Quadrant 2023 as a market leader, Amelia has powered the voice operations of global Fortune 500 leaders including Telefónica, BBVa and BNP Paribas. Backed by strategic investments from the Build Group and Monroe Capital, Amelia is headquartered in New York City and serves customers globally.

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