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Bridging Sport & Business

Supporting grassroots sport in the local community

Havent Rugby Club

What started with one man in Portsmouth has grown into an international business and is giving back to the community by sponsoring three local sports clubs.

A pool table in a terraced house on Festing Grove was the setting for a business start-up in 1996 in Portsmouth, with an investment of £5K by its founder, Alastair Bell. Today the Systems Integrator has multiple offices across the globe.

Portsmouth Cricket Club

Alastair used to play at PGS Squash Club and he noticed strong people skills and personality in John Davenport who worked at the Club.  They became friends and Alastair asked John to join his fledgling company, Bell Microsystems, which by then had offices in Commercial Road. The name later changed to Bell Integration.

Keen to give back to the community where all the fun started, Bell is sponsoring three sports clubs in the area:

Havant Rugby Club

is delighted to continue what has been a long association with Bell Integration as a key (or the 1st XV shirt sponsor) sponsor of the club. As a completely amateur club, the financial support of our sponsors is essential and has helped us to develop all aspects of the club and allowed us to deliver our plan for sustainable rugby.

It’s great to have the support of a local company and particularly an organisation of this size and having known a number of their leadership team for many years, I know that Bell takes great pleasure in investing in grass roots sport and the community.

As a club sponsor, Bell has a presence at many of the home games where we host themed lunches for up to 200 guests; this includes staff members, customers and friends of the business. Bell is very much a part of the HRFC rugby family with several staff members (including Sales Director, John Davenport and ITLM Director, Nick Whittle)  having played for the club from a young age through to National League level.This close connection helps to reinforce the relationship as there’s a real understanding of the value that the sponsorship and support provides.” – Jonathan Mangnall, President, HRFC

Portsmouth Cricket Club

“The partnership between Portsmouth Cricket Club and Bell Integration has been pivotal in developing the entire club as we look to transition to a top 3 Southern Premier League Club.

The sponsorship has focussed minds and raised ambitions. 

It has directly aided coaching at Portsmouth CC in terms of talent, ability and equipment; we hope that this is the beginning of a long-standing relationship as we continue to go from strength to strength and can’t wait to see the younger generations develop as they directly reap the benefits of our partnership” – Matthew Shaw, Club Captain and Committee



Thanks to sponsorship by Bell Integration, we were able to provide free coaching sessions in squash and racketball for members of the local community during March, April and May of this year. All equipment for the sessions was provided for the players by Bell’s sponsorship, juniors from age 5 to 14 years were involved as well as a number of individual adult taster sessions. Even though the summer is off season for squash & racketball there will be the opportunity for local residents, juniors or adults as individuals or small groups, to try out both activities at Alverstoke Tennis, Squash & Badminton club.

Thanks to the sponsorship there will be a new programme for anyone wanting to try out either sport starting in September.

For more information please email” – Brian Robertson, Squash Coach at Alverstoke Lawn Tennis, Squash & Badminton Club (former Sports Centre Manager at PGS Squash Club).

Read the article on The News