ICC Men’s Cricket World Cup 2019: Hamilton Rentals Helps The Smooth Running Of A World-Class Event


14 November 2019

Hamilton Rentals (A Bell Integration Company) provided laptops, screens, Apple iPads, PA systems and printers across various locations for the duration on the Cricket World Cup.

Held every 4 years, the 2019 Cricket World Cup tournament was hosted by England and Wales – the first time in 20 years the event has returned to UK shores.

Enabling Operational Excellence

Held over a six-week period, the tournament saw 800,000 cricket fans attending a total of 48 matches played at 11 venues up and down the UK.

“Just about everyone volunteering or working at each venue needed some level of technology provision and support. In the run up to the tournament, our technology team had to scope every requirement – everything from internet connectivity to devices – and co-ordinate successful delivery”

Said George Bright, Event Technology Manager for Cricket World Cup 2019 (CWC19) on the scale of the mission his team faced.

The organising committee went through months of detailed planning and it was clear that the technology and AV required to support each venue far exceeded the in-house resources.

George commented “Purchasing the devices and equipment needed represented a significant financial outlay. But that wasn’t the only issue – the question of sustainability was also top of mind for the team. It made little sense to purchase technology that would only be used for a two month period – with little  likelihood of re-deployment at the close of the tournament,”

Hiring the AV and IT equipment from Hamilton Rentals ensured that on-site event teams were able to do their job efficiently on the day.

“From our perspective, Hamilton’s responsiveness and adaptability proved a key asset. Whenever a problem arose – kit got damaged or lost in the field by users – they responded immediately and provided a resolution within 24 hours. Collection dates for kit were adjusted on the fly, and they provided extra deliveries to meet short notice additional requirements,” George continues.

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